Description

Shop Small is a nationwide movement to celebrate small businesses on Small Business Saturday and every day and to help communities thrive and stay vibrant. As a consumer, you’re a key part in helping small businesses and communities thrive. By shopping or dining at small businesses throughout the year, you’re showing your support for the small businesses in your neighborhood. According to the American Express 2022 Small Business Economic Impact Study, with every dollar spent at a small business in the US, 68 cents stays in the local community. Source: The 2022 Small Business Economic Impact Study was conducted by Econsult Solutions, Inc. (ESI) on behalf of American Express. ESI calculated the share of national Gross Domestic Product (GDP), employment and employee compensation that small businesses with under 100 employees provide to the economy based on an analysis used by the U.S. Small Business Administration. ESI also estimated how much of each dollar spent at the average small business remains in their local community, and used input-output analysis across 100 representative U.S. counties to calculate the additional impact that is generated locally as the result of the spending of employees and the spending of the small business with local suppliers and service providers.