Description

As Kansas City prepares to welcome the world for the upcoming World Cup games, businesses across the region have a unique opportunity to showcase Midwestern hospitality on a global stage. Join us for World-Class Welcome, a wide-ranging webinar series and two-day conference designed to help local companies and organizations prepare for international visitors, during the World Cup and beyond. Hosted by the Kansas Department of Commerce, this program offers tools, cultural insights, and customer service strategies to ensure every international guest receives a first-class experience. Whether you’re in hospitality, retail, transportation, education, or any customer-facing industry, this series will equip your team with the knowledge and confidence to deliver a truly world-class welcome. Delivering exceptional service to international guests starts with understanding their unique needs, expectations, and cultural norms. This webinar explores how global travelers differ in their communication styles, service expectations, food preferences, and decision-making behaviors. From the moment of booking to the guest experience on-site, we’ll examine how cultural background influences everything from customer service interactions to amenity preferences and feedback styles.