Description

As Kansas City prepares to welcome the world for the upcoming World Cup games, businesses across the region have a unique opportunity to showcase Midwestern hospitality on a global stage. Join us for World-Class Welcome, a wide-ranging webinar series and two-day conference designed to help local companies and organizations prepare for international visitors, during the World Cup and beyond. Hosted by the Kansas Department of Commerce, this program offers tools, cultural insights, and customer service strategies to ensure every international guest receives a first-class experience. Whether you’re in hospitality, retail, transportation, education, or any customer-facing industry, this series will equip your team with the knowledge and confidence to deliver a truly world-class welcome. International travelers are looking for more than just a destination, they are seeking meaningful experiences, personalized service, and a sense of connection to the local culture. In this session, we’ll explore effective strategies for marketing your hotel, restaurant, attraction, or hospitality service to a global audience. From understanding cultural values and travel behaviors to identifying the most effective digital platforms and booking channels for different regions, this webinar will help you position your brand to resonate with international visitors. We’ll also discuss the importance of multilingual content, culturally relevant imagery, global partnerships, and how to highlight amenities and services that international guests care most about. Whether you’re preparing for a global events or aiming to expand your year-round international reach, this session will provide actionable tools to elevate your marketing and guest engagement.