Description

As Kansas City prepares to welcome the world for the upcoming World Cup games, businesses across the region have a unique opportunity to showcase Midwestern hospitality on a global stage. Join us for World-Class Welcome, a wide-ranging webinar series and two-day conference designed to help local companies and organizations prepare for international visitors, during the World Cup and beyond. Hosted by the Kansas Department of Commerce, this program offers tools, cultural insights, and customer service strategies to ensure every international guest receives a first-class experience. Whether you’re in hospitality, retail, transportation, education, or any customer-facing industry, this series will equip your team with the knowledge and confidence to deliver a truly world-class welcome. In a highly globalized world, the ability to build rapport with international travelers is vital for fostering guest satisfaction, cross-cultural connections, further business growth and brand enhancement. This session explores key principles and strategies required to develop meaningful relationships with individuals from diverse cultural backgrounds. It emphasizes cultural sensitivity, emotional intelligence, and effective communication as foundational tools for establishing trust and comfort. Professionals in hospitality, tourism, and related fields equipped with core competencies for successfully engaging international travelers reduce the risk of misunderstandings, create enriching exchanges, and support business development.